060 | Initial Impressions by HWS

From show pen to stitch line, we’re talking all things custom cowboy hats with the talented Heather Werkema Smith of Initial Impressions by HWS!

Heather joins us to share how her lifelong love of horses, shaped by her amazing family, led her on a winding journey through the show world—and ultimately into the art of designing one-of-a-kind cowboy hats. What started as a side hustle has become a thriving business built on bold creativity, precise craftsmanship, and a passion for helping people express themselves through custom hats.

Hear how Initial Impressions by HWS helped fund her family's showing dreams, how she blends tradition with trend, and what truly makes a cowboy hat yours. This episode is packed with information for Western fashion lovers, horse show families, and anyone who’s ever dreamed of turning their side hustle into something beautiful.